Create a passive income & earn while you sleep

Nick & Dariece

PRESENTING: Affiliate Marketing Passive Income: Identifying the right strategy for your blog (Part 1 & 2)

Nick & Dariece are the Canadian videographers and writers behind the award-winning travel blog, Goats On The Road. Travelling to off-track destinations since 2008, their passion for culture and adventure has driven them to find numerous ways to make money on the road so they can continue their life of full-time exploration.

They famously boast of there now 15 hour work week, due to building passive income streams.

, Goats on the Road

In The 2 Talks:

• Understand which sorts of affiliate programs work well for travel bloggers
• How to identify which programs are right for you and your audience
• How to spot a high quality (or low quality) program
• Methods to optimise and improve affiliate sales
• Tactics to increase affiliate conversions
• Talk 1 is BEG level, talk 2 is BEG / INT level

Christina Tunnah 

PRESENTING: Affiliate Partnerships: Working with brands to get bigger results

Christina Margarita Tunnah, Regional Manager of The Americas, oversees partnerships, marketing,  licensing, and operations for Worldnomads.com (Dealing directly with top performing affiliate travel bloggers) and the Brazil brand, Vivamos. Prior to World Nomads, Christina was Director of Marketing for Lonely Planet (Americas), where she managed a marketing and PR team.

, World Nomads

In This Talk:

• The best methods experienced bloggers are using to optimise their pages - Including case studies
• how to create a map of articles that lead to the articles that sell
• Screencast demonstration of the affiliate linking process
• How to judge the success of pages even with small traffic - conversion rates
• How to work with companies for mutual benefit, higher affiliate conversions and more traffic
• ROI, Advanced tracking and lead database sharing with companies
• This is an INT / ADV level talk

Yeison Kim

PRESENTING: Articles That Sell: How to effectively implement affiliate links into your blog (Replay of live talk which featured Q&A)

Yeison (& his partner Samantha) grew their Costa Rica Travel Blog, MyTanFeet, from zero to $5,000+ per month in affiliate sales in less than 2 years.

, My Tan Feet

In This Talk:

• 7 Step Strategy To Creating Articles That Sell
• A walkthrough of 2 very effective pro examples of affiliate pages that sell
• Blog Audit: We'll be auditing 3 pre-selected blogs to show how they could improve their affiliate sales and conversions
• Screencast demonstration of the affiliate linking process
• Extended Q&A - We answered many of the most popular questions about affiliate marketing
• This is a BEG / INT level talk

Foundation:

• What are affiliate sales & links?
• How do travel bloggers make money from affiliate sales?
• How do I become an affiliate?
• What affiliate networks should I sign up with?

*Definition of level

Beginner / Intermediate:

• Deeplinking & Link Tracking
• Safe Linking
• The Buyer Cycle
• How to Create Trust & Authority to sell more

*Definition of level

Intermediate / Advanced:

• Advanced tracking & Pixels
• Creating Customer Incentives & Loyalty
• Custom Affiliate programs (New Talk Coming Late 2016)

*Definition of level

Because blogs that make more sense, make more money

Scott Eddy

PRESENTING: Being someone everyone wants to work with - Supercharging Your Personal brand

Scott Eddy started his career as a stockbroker, but realized before long that his passion and talent wasn’t in connecting dots, but connecting people. So it’s no wonder he ended up where he is today – a serial entrepreneur and the digital ‘go-to’ guy for the travel industry – fully immersed into an industry where personal experience and storytelling is the key to success.

Scott helps travel companies and startups develop winning branding strategies. He is currently the 5th most influential person in travel on twitter with over 800,000 followers.

, Entrepreneur and Top 10 Global Travel Influencer on Klout & Twitter. Brand Ambassador for @Zipkick

In This Talk

• How to represent yourself to stand out from the crowd and get noticed
• How to identify and leverage your strengths, and weaknesses
• How to create an elevator pitch and nail down your brand message
• Strategies for getting better engagement on twitter and creating interactions that lead to business
• This is an ALL LEVELS talk

Heather Lopez

PRESENTING: Travel Branding for profit. Creating a brand that is positioned to make money

Heather Lopez aka The Social Commerce Mom, is the founder of Bloggin’ Mamas, a national network of over 4,000 U.S. mom bloggers. She has more than 50,000 engaged followers and was featured in Maria Bailey’s Power Moms book. She has appeared on NBC, MSNBC, PR Week, NY1 TV, The NY Daily News, The Sun Sentinel, The Miami Herald, HITS 97.3 and co-founded the South Florida Parenting Magazine’s Mom Approved Panel.

Heather officially began blogging in 1997 and made her way into mom blogging in 2009, and most recently launched her travel blog, I Love Family Travel. She is an experienced speaker having spoken at numerous events, such as Social Media Week, and you can also find her speaking at TBEX North America in May.

, Heather Lopez Enterprises

In This Talk

• Learn the difference between a brand with profit potential and a brand that will leave you struggling to make any money
• How to identify profit potential of a niche
• How to understand and resonate with your target audience
• The essential elements that make up a trustworthy brand
• How to implement branding that says you are open for business, rather than just a free diary of tips
• This is an ALL LEVELS talk

Additional Topics In This Module:

Which Are Not Listed Under Speakers

Foundation:

• Why your blog must be a brand
• What is a niche?
• What is a mission statement / Tag line?
• Why branding is so important for making money?

*Definition of level

Beginner / Intermediate:

• How to identify if your blog brand needs improving
• Understand The "What", "Why" And "Who" of successful branding
• What the top bloggers are doing right (Examples of good Travel Blog Branding)
• What makes a good homepage
• Two simple but powerful things newbies can do from day one to build a better brand - no excuses!
• How to choose the right goals that lead to success

*Definition of level

Intermediate / Advanced:

• How to test your brand will work

*Definition of level

Get Your Blog & Projects Sponsored

Chris Stevens 

PRESENTING: How to get brands to sponsor your blog

Chris is a surfer, photographer, travel blogger and ocean lover from Devon in the UK who has been on the road since 2009. From surf tripping through South Africa and scuba diving in Thailand to island hopping in The Philippines and travelling the East Coast of Australia he’s busy sharing reviews. advice and stories over on his blog - BackpackerBanter.com or connecting travellers with awesome experiences on his online travel agency EpicGapYear.com

Chris funds his travel freedom lifestyle through blog sponsorships and affiliate sales.

, Backpacker Banter

In This Talk:

• What will companies sponsor on your blog
• Strategies for deciding what to charge for different types of sponsorship
• An important hack to entice companies to work with you
• How to get your foot in the door when you are a newbie
• How to maximise your ability to get paid opportunities
• Chris' tricks and tips for impressing and pitching companies
• How to keep your readers, the sponsors and google happy
• This is a BEG / INT level talk

Meg Jerrard

PRESENTING: Creating a full time income from sponsored content - Get paid to post on your blog

Megan is an Australian Journalist, and the founder and Senior Editor of Mapping Megan – an award-winning adventure travel blog bringing you the latest in adventure travel from all over the globe.

Her main aim is to inspire others to embark on their own worldwide adventure, however she is equally as passionate about sharing her expertise in blogging to assist others in rising through the industry and finding their own success.

Megan has reached a point in her blogging business where she can acquire paid sponsorship for almost every post she writes for her blog - which is typically over 30 per month.

, Mapping Megan

In This Talk:

• How to make money from posting content on your blog
• What sort of content companies will sponsor
• How you can get sponsorship for almost every post you publish
• How to maximise your ability to get paid opportunities
• What to charge and how to negotiate on price
• How to find opportunities if you are a newbie
• This is an ALL LEVELS talk

Natalie Sisson

PRESENTING: Launch Strategy: Secrets behind crowd-funding or launching your projects and products.

Natalie Sisson is No #1 bestselling author, podcaster, speaker and adventurer who believes everybody has the right to choose freedom in business and adventure in life. She’s on a mission to ensure 1,000,000+ entrepreneurs do just that by 2020 over at the SuitcaseEntrepreneur.com

Natalie successfully crowd funded her first best-selling book (The suitcase entrepreneur) and subsequently ran a project to understand the key elements of winning crowd-funding projects. Following publishing a book on the topic, she implemented many of the kickstarter launch concepts to launch her 6 figure "Freedom plan" business.

, The Suitcase Entrepreneur

In This Talk:

• The 4 most important elements for launching a crowd funding campaign - or almost any product
• The 3 most common reasons crowd funding campaigns fail
• The 9 stage strategy to a successful launch
• This is an ALL LEVELS talk

Sell your writing skills / Get your stories major press

Freelance Writing

Tim Leffel

PRESENTING: The Path of Less Resistance to Freelance Success (finding less competitive paid opportunities)

Tim Leffel is a veteran travel writer with more than two decades of experience and is editor of the award-winning online magazine PerceptiveTravel.com.

His Cheapest Destinations Blog is one of the 50 most popular travel blogs and has been running continuously since 2003. His freelance credits include Outside, American Way, Travel + Leisure, Imbibe, the Boston Globe, and Global Traveler. He is the author of five books, including the new second edition of Travel Writing 2.0.

, Perceptive Travel

• 3 types of opportunity that are lower competition
• How to know if you are good enough to write for minor publications
• How to identify which opportunities to take or to avoid
• Tim's action plan for finding work - a 6 step process
• Understanding industry rates and what you should get paid
• Tim's 11 tips for getting chosen for jobs
• This is a BEG / INT Level Talk

Nora Dunn

PRESENTING: From Travel Blogger to Freelance Writer: Securing your first paid work

Nora Dunn is The Professional Hobo  a woman who sold everything she owned (including a busy financial planning practice) in 2006 to embrace her dreams of traveling the world full-time. She's still on the road, and has traveled to or lived in over 50 countries and counting (or rather, she stopped counting).

To sustain her travels, she developed a career as a freelance writer and has written about travel, personal finance, and lifestyle design for a variety of publications both on and offline. She is currently the monthly "Dear Nora" columnist at Credit Walk. On her own website she teaches people how to travel full-time in a financially sustainable way, and two of her most popular books include How to Get Free Accommodation Around the World, and Working on the Road: The Unconventional Guide to Full-Time Freedom.

, The Professional Hobo

• Developing a freelancer attitude
• How to pitch like a writer
• Where to begin if you are a newbie
• How to build a portfolio that will get you work
• How to grow a solid reputation
• How to turn one off assignments into regular work
• This is a BEGINNER Level Talk

Media Exposure

Janet Murray

PRESENTING: How to pitch big publications & get huge media exposure

Janet Murray helps businesses and brands tell their story in the media. She has a popular blog, which is full of tips & strategies on how to get coverage in major newspapers, magazines & on radio & TV.

She's also a podcaster, public speaker and teacher. Follow Janet if you'd love to get major media coverage in sites like the Huffington Post, Guardian, Forbes, BBC, & more.

, Janet Murray Pr

• How to choose the best publication to pitch to achieve your media exposure goals
• Everyone has a story - Strategies for finding yours
• Multiple ways to make your story "newsworthy"
• How to distil your story into a perfect, concise pitch
• How to create a winning subject line to get an editor's attention
• Press Releases
• This is an INT / ADV Level Talk

Gloria Atanmo

PRESENTING: How to write viral stories & utilize media attention to generate revenue (Includes Replay of live Q&A)

Glo is just your everyday American millennial who booked a one-way ticket to Europe after graduating from university in 2013, and hasn't looked back since, setting out on an adventure to discover, explore, and create content that her followers would soon become obsessed with. She's the author of "From Excuses to Excursions", an inspiring account, chronicling her journey from being a troubled teen with dreams to channeling that energy into endless possibilities today.

Her bubbly personality transcends so well through her words, that she's mastered the art of producing content brands love. A regular viral contributor for Huffington Post, she's carefully routed the huge traffic she gets from writing for free, towards getting book sales.

, A Blog Abroad

• How you can skyrocket your blog overnight by going after high profile publications - even if you are a small blog
• 5 Proven story styles that really resonate and get shared - Viral content
• How to position your stories so that writing for free can earn you big bucks
• Strategies for getting published in Huffington Post
• In-depth Q&A on writing and media exposure
• This is a BEG / INT Level Talk

Additional Topics In This Module:

Which Are Not Under Speakers

Foundation:

• How are travel bloggers making money from freelance writing?
• How much do you get paid for writing?

*Definition of level

Beginner / Intermediate:

• How to find the right contacts to pitch for
• Find any email address (BONUS VIDEO)
• How to leverage media exposure to build your blog's authority

*Definition of level

Intermediate / Advanced:

• Best ways to leverage media exposure for profit
• How to leverage media exposure for more media exposure

*Definition of level

Get Paid To Work With Brands

Erin & Josh Bender

PRESENTING: Press Trips: How to position yourself as a blogger worth paying

Erin is the driving force behind the world’s leading family travel blog, Travel With Bender. Her extensive entrepreneurial experience combined with a passion for communication has been recognized with many industry awards along with features in Forbes, Bloomberg, Lonely Planet, Yahoo, Matador, national TV news, Australian Associated Press, and numerous other prominent publications and magazines.

Erin's expertise in social media, coupled with a Marketing and Public Relations degree, has positioned her perfectly as a highly sought after trainer, mentor, speaker and social media strategist. Most recently she’s presented at Problogger, New York Times Travel Show and Women In Travel Summit California.

, Travel With Bender

• Strategies for valuing yourself as a pro blogger (How to define your value)
• 13 Comprehensive elements to implement to go from unpaid to paid campaigns
• Ideas for more services you can charge for and how to price them
• How to build packages and upsells to maxamise campaign profit
• This is an ADVANCED level talk

Matt Gibson

PRESENTING: How to sell content services to travel brands & tourism boards (Photos, blog posts etc)

Matt Gibson is the Inbound President of the Professional Travel Bloggers Association, a nonprofit organization that works to help travel industry and brands meet and work together. He’s also an adventure travel writer and photographer, award winning blogger, and CEO of Xpat.Media, an agency that helps travel companies develop their blogging and social media marketing strategies and work with travel bloggers.

, Xpat Matt

• What services are brands and tourism boards willing to pay for?
• How can you position yourself as someone worth paying (Even with little experience)
• What to include in your portfolio / Media Kit
• What to charge - how to build a professional price list
• Selling content services both before and after blogger trips - or without even being part of a trip
• How to get PR companies interested in hiring you
• Find the opportunities other bloggers don't even know about
• This is an INT / ADV level talk

Tommo & Megsy (& Guest)

PRESENTING: What Brands Want - A Guide to getting started with Brand Partnerships

In 2015 Tommo & Megsy worked with 60+ travel brands on small and medium sized barter campaigns - Where products, tours, accommodation and experiences are provided by companies in return for blogger content and promotions service (Articles, photos, videos, social shares etc.)

Unpaid campaigns are the precursor to being qualified to get paid for campaigns. Tommo & Megsy + Guest cover how to get started working with brands for the first time.

, Travel Freedom Network

• How you can just get started, even with a very small blog
• A mini case study of our first unpaid campaign
• Understanding the value of marketing, and why even small blogs can provide value
• How to start building your travel résumé
• This is a BEGINNER level talk

Rob & Natalie

PRESENTING: Securing Your First Paid Campaign - A Case Study (Includes replay of live Q&A)

Rob & Natalie started blogging in 2014, and by late 2015 they had already secured their first paid campaign with Langkawi tourism, Malaysia.

With fast development and a tight focus on couples travel and romance on the road, these Brazilian bi-lingual bloggers (Portuguese & English) are establishing themselves as part of the blogging elite. They'll be sharing how they so quickly transitioned from unpaid, to paid campaign work.

, Love & Road

• The steps to take to go from unpaid to paid campaigns
• A case study of Natalie and Rob transitioning from unpaid to paid campaigns
• What they offered to get the first paid campaign
• How they leveraged their first paid campaign into more campaigns
• Q&A on paid campaigns
• This is a BEG / INT Level Talk

Additional Topics In This Module:

Which Are Not Under Speakers

Foundation:

• What is a brand partnership?
• What is a sponsored trip, blog campaign or press trip?
• Are you ready to pitch for trips or brand partnerships?
• Elements of pitching companies

*Definition of level

Beginner / Intermediate:

• Build your PR page
• Build Your First Portfolio
• Build Your Media Kit
• How to find any email address (BONUS VIDEO)

*Definition of level

Intermediate / Advanced:

• Matt Gibson & Erin Bender Cover a lot of advance strategies

*Definition of level

Because targeted traffic = money

Tommo & Megsy

Tommo & Megsy are co-founder's of the Travel Freedom Network. The Travel Freedom Network focuses on food, fun & educating others how to live a location independent lifestyle. They have been featured in online publications such as Forbes, Yahoo Travel, News.com.au and more and were awarded blog of the month by National Geographic Traveller in July 2015.

Tommo & Megsy focus on SEO & Affiliate sales as the backbone of their income. They regularly build niche articles that pull in 2,000+ page views per month. Their most successful SEO article currently generates almost 40,000 page views per month.

, Travel Freedom Network

PRESENTING: SEO Basics - Choosing keywords that will rank

• How to choose keywords that rank
• How to use Google keyword planner
• How to tell how competitive a keyword is (How hard it will be for you to rank)
• What are Primary keywords, Secondary keywords & Longtail Keywords
• This is a BEGINNER Level Talk

PRESENTING: SEO Success - How to build articles that get to no. 1 on google
(Was recorded Live with Q&A)

• How to take a list of good keywords and create SEO optimised headlines
• Use correct keyword placement on page for good SEO
• Use or avoid: Ranking factors that affect SEO
• This is an INT / ADV level talk

Additional Topics In This Module:

Which Are Not Under Speakers

Foundation:

• What is SEO?
• Why is it Important?
• Can anyone do SEO?
• Can small sites rank for SEO?

*Definition of level

Beginner / Intermediate:

• What is cornerstone content & why do you need it?
• How to get backlinks for free
• Google Analytics & Google Search Console

*Definition of level

Intermediate / Advanced:

• SEO Audit strategies

*Definition of level